President Trump will begin his first international tour as President with a visit to Saudi Arabia this weekend for what appears to be a regional celebration of unity. The Saudis are branding the event as a two-day showcase of their own leadership.

The Kingdom Tower, left, stands alongside the King Fahd highway, illuminated by the light trails of passing traffic, in Riyadh, Saudi Arabia. Photographer: Waseem Obaidi/Bloomberg

American headlines have been focused on an image that Saudi Arabia is trying to genuflect to the new administration, which they hope will be friendlier than the last. Another American focus has been on the speech President Trump will deliver in Saudi Arabia, which will supposedly discuss “Islam.” Many of the comments have questioned the administration’s ability to speak wisely about this religion, but it is highly unlikely that the speech will be about theology. It will probably address relationships and fighting terrorism.

For Saudi Arabia, this trip is not just about the United States. It is an opportunity they are seizing to achieve three top goals:

1) Tell the West that Saudi Arabia is an ally, and in fact, a leader in the fight against terrorism.

Saudi Arabia wants the world to know that it shares a common ally in the fight against Al Qaeda, ISIS, the Iranian regime and political Islam . Saudi Foreign Minister Adel al Jubeir held a press conference, in English, ahead of the event in which he explained Saudi Arabia’s position on Daesh, Syria and other joint counter-terrorism efforts. This can also be seen in the social media and branding campaign that Saudi Arabia has designed just for this weekend. Visitors to the event’s twitter page are invited to download the official app, beside a specially-designed logo featuring crisscrossing American and Saudi flags above which are written the words “Together We Prevail,” in English and Arabic.

The Saudis invited Toby Keith, the American country singer, to perform, symbolizing that the Kingdom of Saudi Arabia and the United States are partners in the fight against terrorism.

Toby Keith is an ideal artist to present this image because he is known for highly patriotic and sometimes militaristic songs, including the post-9/11 hits “Courtesy Of The Red White And Blue (The Angry American)” and “American Soldier.” His lyrics include lines such as:

Now this nation that I love has fallen under attack
A mighty sucker punch came flyin’ in from somewhere in the back
Soon as we could see clearly
Through our big black eye
Man, we lit up your world
Like the fourth of July
Hey Uncle Sam, put your name at the top of his list
And the Statue of Liberty started shakin’ her fist
And the eagle will fly man, it’s gonna be hell
When you hear mother freedom start ringin’ her bell
And it feels like the whole wide world is raining down on you
Brought to you courtesy of the red white and blue
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