Photo courtesy of Chevy Mobile Think-Tanks

National Millennial Community participants lead a debrief discussion on entrepreneurship, personal branding, networking and interviewing in Seattle, Washington. 

The dominance of digital media coupled with the rise of entrepreneurship has empowered today’s do-it-yourself generation to design the careers they want. With technology disrupting industries and eliminating conventional barriers to entry, millennials are moving away from traditional career paths and shattering the traditional way of thinking.

As media, marketing and technology seamlessly intersect, millennials take pride in being multifaceted and cross-disciplinary. Understanding the unique value their talents and perspective add across different marketplaces, a huge opportunity has emerged for multimedia creators with a vision to become true architects of culture. They are the engineers crafting content, products and experiences influencing people’s everyday lives.

Tapping into the spirit of this new creative class, Chevrolet invited a select group of young creators from the National Millennial Community to participate in a series of mobile think-tanks. Breaking into small groups, each team jumped into a Chevy Trax to explore different sections of the city, while engaging in discussions around topics such as entrepreneurship, networking, personal branding, and navigating the job search. In addition to sparking meaningful dialogue, the collective received mentoring from a shortlist of industry experts who provided helpful tips, tools and resources participants can apply to their personal pursuits. 

The National Millennial Community is a nationwide program committed to reversing the stereotypes surrounding the 80 million people represented within this prime demographic. The network partners with global brands to produce seminars, think-tanks and activations rooted in educating both millennials and business leaders about the evolving trends and consumer behavior shaping today’s economy. 

Chevrolet’s new line of Chevy Trax were made to serve as a mobile office with the capabilities to form a collaborative workspace. Each car is equipped with 4G LTE WiFi that syncs up to seven devices, providing efficient connectivity. Integrating Android Auto offers a native navigational system, complimented by Apple CarPlay for Bluetooth music streaming. The Chevy Trax also included other useful features such as a printer and coffee machine, and flat work desk, all supported by a 12-volt outlet located in the backseat. 

Understanding the nuances of millennials emerging in a digital era, Chevy is shifting away from focusing on designing vehicles that simply capture these consumer’s attention through aesthetics and affordability. Instead, the company is investing in assembling a fleet of vehicles that function as utilities for a mobile generation of hustlers on-the-go. By establishing more strategic partnerships with progressive groups like the National Millennial Community, the brand hopes to inspire a paradigm shift in the way cars are designed, priced and presented to millennial consumers.

Learn more about the National Millennial Community and their latest initiatives for young creators and business leaders by checking out their website.

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